Interieur Kunst - brochure meubelfabriek UMS - Pastoe

Furniture for domestic interiors is the focus of this company catalogue, which predates the use of the Pastoe name. Its context is the development of modern furniture for ordinary Dutch homes. During the interwar period, the factory was among the few Dutch mass-market furniture manufacturers to explore contemporary styles through in-house design. Company manager D. L. Braakman undertook that work, while P. E. L. Izeren and A. F. Schutte pursued comparable approaches at De Genneper Molen. These manufacturers helped bring ideas associated with artist-designers into everyday living rooms. After the war, Stichting Goed Wonen took the promotion of modern domestic interiors to a wider public.