The Photobook: A History
ANAP D.R. A New American Picture
Bibliographic Details
| Author | Doug Rickard |
|---|---|
| Publisher | White Press / Schaden |
| Place of publication | Köln |
| Year | 2010 |
| Edition | First edition |
| Binding | Hardcover |
| Language | English |
| Dimensions | 22,5 x 33,5 |
| Collation | 92 pp. |
Condition Report
| Condition | As New |
|---|---|
| Cover | As New |
| Notes | Very nice copy, signed and numbered 155/200. Tiny bump on bottom edge of cover near spine, see image. Without dust jacket (as issued). |
Doug Rickard’s A New American Picture: Documentary Photography After Google
Doug Rickard’s A New American Picture is an important early photobook made from Google Street View. Rather than photographing on American streets himself, Rickard searched Google’s image archive, selected and reframed scenes on his monitor, and photographed the screen. The result joins an older tradition of American street and landscape photography to questions about automated image-making, surveillance, privacy, and inequality.
The 2010 first edition
The 2010 White Press/Schaden hardcover was published in Cologne. The International Centre for the Image’s library catalogue records it as an English-language, 92-page book measuring 335 × 230 mm and issued in an edition of 200 (International Centre for the Image).
That institutional record resolves a discrepancy in specialist descriptions: Josef Chladek describes the limitation as 250 copies (Josef Chladek). Collectors should therefore consult a copy’s own colophon when documenting its number or issue rather than assume that every online description refers to the same state.
The 2010 book must also be distinguished from the expanded 2012 Aperture edition. Aperture records the later book as a 144-page hardback, ISBN 9781597112192, containing more than thirty additional images (Aperture).
How the pictures were made
Rickard studied United States history and sociology at the University of California, San Diego. For this series, he used Street View to locate places marked by high unemployment and limited educational opportunity. MoMA explains that he composed the Google images on screen, photographed them with a digital camera, removed the Google watermark, and cropped them to a panoramic format (MoMA, New Photography 2011).
The procedure distributes authorship across several stages: Google’s camera system first records a street; its interface makes that record searchable; Rickard then chooses a location, viewpoint, moment, crop, and final physical form. The people in the pictures did not pose for him, and the original images were made for navigation rather than art. Rickard’s selections turn that utilitarian archive into a sustained account of how parts of the United States are seen—or passed over—by networked cameras.
The low resolution, stitching, blur, and elevated camera viewpoint are not incidental defects. They disclose the mediating apparatus. Faces are obscured and figures can appear isolated, while the viewpoint of the mapping vehicle differs from the bodily position associated with conventional street photography. MoMA consequently reads the series in relation to poverty, racial equity, the abundance of web imagery, and personal privacy.
From limited book to wider publication
The 2010 monograph was named a best book of the year by Photo-Eye and quickly sold out, according to Aperture’s publication history. The work was also included in MoMA’s New Photography 2011 exhibition (Aperture; MoMA). Those events preceded the larger Aperture/Koenig edition of 2012 and helped move the project from a small publication to a wider audience.
Collector’s notes
The 2010 edition is identified by the White Press/Schaden imprint, Cologne publication place, 2010 date, 92-page extent, hardcover format, and edition of 200 recorded by the International Centre for the Image. Because external catalogues conflict about the total limitation, a copy’s colophon should be documented when establishing its individual number or state. The 2012 edition is readily distinguished by its Aperture/Koenig publication, 144 pages, expanded image selection, and ISBN 9781597112192.
A New American Picture remains significant not simply because it used a novel source. It showed how documentary photography could be made by searching and editing an existing machine-generated archive—and how the biases, distances, and visual artifacts of that archive could become part of the work’s meaning.








