Here are shopkeepers, fishermen, schoolchildren, and farmers, modeling bold, stylish outfits by Bigi, Issey Miyake, and Comme des Garcons. This unusual juxtaposition flies in the face of typical fashion photography, resulting in dramatic duo-tone images that strip away the artifice and the image-creating power of the clothing, and draw attention instead to the people themselves, smiling, self-possessed and full of life. Sonomama Sonomama is both a beautiful work of art and a thought-provoking commentary on the relationship between people and their clothing. It is sure to inspire spirited discussion.